Caviar Illustrations
An illustration style, color palette, and library of cuisine categories for Caviar’s in-app experience. A vibrant color palette with a refreshed orange and new secondary palette exudes freshness and food while bringing cohesion and ownability to the robust library of 80+ cuisine categories that are featured in-app, email, social, and direct mail.
Role: Art Direction, Illustration, Design
Creative Direction: Gary Williams
