Coinbase Advanced
A new and improved visual identity for Coinbase Advanced, a crypto trading platform for advanced traders. As a sub-brand within the Coinbase product suite, it was necessary to create an identity that still felt like Coinbase, while at the same time was unique to Advanced. Black backgrounds mirror the product experience. Typography is simple and intuitive, and always aligned to a grid. A bespoke 3D language was developed that’s innovative, inspiring, and high-tech.
Role: Design Direction, Design
Coinbase Team
Creative Direction: Jean Morrow
Design: Katy Lee
3D Design: Neil Jackson
Production: Allison Raich
