Square Brand Refresh
A refreshed brand system for a global fintech company. Elements include a new typeface, color palette, brand architecture, social media system, illustration system and library, and brand guidelines.
Role: Design
Square Team
Creative Direction: Eileen Tjan
Design Direction: Aaron Poe
Design: Philippe Gauthier, Brandon Murray
Copywriting: Justin Whaley
Program & Project Management: Alicia Cagnoli
Typeface Design: Colophon
Motion: Athletics
